What does NIL mean?
NIL stands for name, image, and likeness. It allows an athlete to be compensated for approved promotional work connected to their identity, content, appearance, or audience.
Does the athlete have to have a huge following?
No. The right athlete may be valuable because of community connection, personality, sport, school, content quality, credibility, or fit with the product—not only follower count.
Can we start with only one campaign?
Yes. The Starter Campaign is designed to let a business test NIL with a smaller commitment before expanding into more content or a long-term ambassador relationship.
Can the brand reuse the athlete’s content?
Usage should be defined in the agreement. Organic reposting, website use, paid advertising, raw footage, and long-term commercial usage may require different permissions and pricing.
Can we use more than one athlete?
Yes. Pro 7 can create a group campaign using athletes from different sports, locations, age groups, personalities, or audience types.
Can product be part of the athlete’s compensation?
Yes. A campaign may include free product, services, paid compensation, affiliate commissions, discount codes, or a combination agreed to by the brand and athlete.